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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Prepare and issue media releases
   • Ensure the content of proposed media release is consistent with the intent of the message or information
   • Prepare media release using specific details that have been researched and confirmed and language appropriate to the target audience
   • Confirm media sources and timing for the media release to ensure contact with target audience
   • Seek appropriate authority to proceed according to the intent of the media release
   • Issue media release with relevant contact detail and provide clarification of content as appropriate
2. Arrange media interviews
   • Select appropriate interview medium to reach target audience
   • Establish mutually convenient time or place for interview
   • Prepare material and information prior to interview, confirming specific data with specialists
3. Conduct media interviews
   • Conduct media interview to advance the preferred position or perspective
   • Use verbal and non-verbal communication skills to present a positive image to the audience
   • Capture opportunities to advance a preferred position or point of view
4. Prepare action plans for impromptu interviews
   • Prepare action plans to identify situations where an impromptu interview may be required or sought
   • Develop checklists to address questions or key points that may be raised during an impromptu interview
5. Deliver presentations in a public forum
   • Gather information and assess for relevance to the topic and audience
   • Use appropriate language to deliver message clearly and authoritatively
   • Develop ideas or concepts logically and articulate them clearly
   • Respond to questions effectively
   • Use appropriate verbal and non-verbal forms of communication to engage the audience
6. Develop personal image and presentation skills
   • Identify professional and social situations for work-related communication
   • Determine and clarify expectations of presenters
   • Seek advice and guidance on techniques for presentation, image or grooming